The Offline Economy Comes Online

Dec 15 2025

Announcing DataLane's $27M Seed and Series A.

GTM has been hard not because demand was lacking, but because the underlying data was. Local businesses are dynamic and physical. Ownership changes, storefronts open and close and information decays quickly. Even basic workflows like identifying the right business, finding a point of contact and running a targeted outreach campaign have historically been unreliable. Without a dependable data layer, companies struggled to build effective products and bring them to market, discouraging sustained investment in these sectors altogether.

DataLane breaks that pattern. Today, the company is announcing $27 million in funding, including our Basis Set led Seed round and the company’s latest Series A, led by our friends at Amplify.

The team has built the largest and most accurate dataset of local businesses in America — a continuously updated identity graph for the offline economy. Using AI to extract, deduplicate and verify information at scale, DataLane is leveling the playing field for companies building for local businesses in the same way clean data once did for tech-native markets.

Go-to-market is the first obvious unlock. But the implications extend well beyond it. DataLane is already working with companies like DoorDash, Square and Motorola to power more accurate engagement and better experiences for local businesses, helping platforms operate with greater precision while giving local operators access to world class tools built with their needs in mind.

We led DataLane’s seed round because we believed this data layer would become foundational infrastructure. As AI continues moving from software into the physical world, bringing the offline economy online is a prerequisite — and DataLane is building it.

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