Sales and Revenue teams are an attractive target for new tools and companies. Why? Because anytime you can tie the impact of your product to revenue, the more the willingness to pay grows for that product.
And if you get the formula right, you can hit it big — just look at Salesforce, Hubspot, Outreach, Linkedin as a few billion dollar examples. Add to that the impact of COVID, which has upended the way the best teams get work done, and you have an opportunity to help these teams evolve their tech, processes, and how they close deals.
However, anyone that has actually tried to sell to sales leaders knows that it’s not easy. The value prop, ROI, and efficiency impact of new tools must be abundantly clear, because these leaders can see through holes in a story like a piece of swiss cheese. To get a better picture of what the best sales leaders are looking for in tools today, we talked to 25 of the best sales leaders across Figma, Hopin, Confluent, Loom, and more, and partnered with Office Hours
to better understand what technology is top of mind for them today.
Here is what they said: